121 have a data warehouse of 1.5 million UK company profiles updated weekly by Companies House. In addition 121 access a further base of 1.2 million UK small businesses.
We use all of the UK’s 40 million consumer household records, 20 million survey records and 25 million consumer profiles from client companies.

We bring the best sources of data together and use a Pathfinder study to establish the benchmarks for comparison and to rank the contenders.

Our Pioneer team members call a small percentage of prospects in each set to gain insight to the prospects perception and attitude.

The value to be found in client’s own data should never be overlooked. It can be the best starting point. We integrate your data with ours and bring clarity to this important asset.

121 are experienced developers of data management projects both in the UK and offshore.